How did FlyBE treat you from the time you left your front door until the time you arrived at the airport? What was it, a chauffeur driven limo or what?
With respect, that's a slight daft analogy. Most people who travel full service travel in economy, and therefore wouldn't have access to such trappings. Moreover, those sorts of trappings aren't even available on internal European services by full service carriers in today's world - and intra European services is what Flybe does.
Flybe aren't a "full service" airline in the BA / LH long-haul sense, but I'd wager they offer a pretty similar product to those mainstrean carriers on European routes.