These routes are not, as someone has suggested, bucket and spade routes but are seen generally as the traditional 'airline of choice' for many of the expats resident on the CDS and CB who wish to fly without the hassles of the cattlemarket terminals like STN, LTN and LGW and the loco airlines
LOL ... FlyBE, whichever way you dress it up ... are a LoCo airline ... "airline of Choice" my @ss