BD,
Without intending to cause offense, your opinion in some regards is a little myopic.
Qantas (despite the pooh poohing of some on here who have obviously suffered rejection by same at some stage in their lives) IS an Australian institution. Ask any random citizen in the street to name an airline and they would, on probability, answer 'Qantas'. Ask anyone in a foreign port to name an Australian airline and you would probably get the same response. To the Australian psyche, and to the rest of the first world at least, Qantas is as iconically Aussie as Vegemite and Victa lawnmowers...rightly or wrongly.
So what? I hear you ask.
Pride. It might be a deadly sin, but the people who WORK at Qantas take pride in the history and record that their forebears (in both management and in the left and right hand seats) built over THE century of aviation endeavour.
Too much hard work has been put in over the decades, by too many fine people, to have it all ruined in a decade by a handful of individuals. Not only do the people who ARE Qantas (the employees) deserve it, but Australia and Australians deserve it. Qantas is OURS...it deserves to be bigger that a 'conga line' of purely selfish people.
The business is undeniably viable. It is being either deliberately run down or it is being run by incompetents.
Emotive claptrap if you say so, but anyone with any business sense will tell you that emotion, at the end of the day, drives success.