As a perception MAG are very good at marketing themselves around here "BHX" and very good at marketing new routes
My issue is not in traditional forms of advertising but the fragmented scatter gun approach manner in which social media is embraced !
Its 2014 !
Every other major origination is using Twitter, Facebook and other forms of social media etc to maximum effect !
Whilst a billboard on a main carriageway in Birmingham is fantastic, it only reaches a very specific demographic group, it won't by example reach a trade organization in say Manchester, Merseyside, South Yorks or Humberside.
It certainly does not reach potential inbound business passengers from Charlotte !
OR
what about promoting Hajj flights to religious organisations in say Oldham, Blackburn, Bradford, Leeds etc ?
What about cargo forums etc ?
Contrast the launch of a new US service from Edinburgh this was plastered across 25 web pages by EDI themselves both here AND the US !
Our Charlotte service reached a mere, wait for it ....2
Edinburgh were equally vocal on twitter / facebook, with the multiplier effect you can reach a vast audience at little cost !
You can repeat the message in the language of the originating country Eg Arabic etc
Manchester has one of the largest twitter followers in the World , all I am saying is capture every opportunity !
LAX often quotes some gems , TAP increasing frequency over Winter, likewise Aegean, surely it cannot be much trouble to actually tell people ?
Last edited by Bagso; 13th Jun 2014 at 11:26.