Puff/AN
Business is where the money is so non-financial numerical domination is not the issue. JB has clearly wiped the floor proving that it is yields that are key with our revolting Kim Jong Un wannabe (at least someone does!).
Long Haul is generally not the natural realm of LCC's- certainly not the profitable section.
I don't think any QF person has an issue with a LCC arm, but the pursuit of the goal beyond all recognition of reality is absolutely insane.
SN
Don't feel too bad, the spelling they were after is Führer, with or without the umlaut.