Anecdotally if Qantas pilot's took a 50% pay cut Qantas would still be losing money and headed for extinction. Seems to indicate that the bigger problem lies a little bit North of the average line pilot's pay grade.
World's best, overpaid aviation management perhaps?
Crap strategic plan?
Incompetence of the highest order perhaps?
Oh, shucks ...no real plan at all, not AJ's fault though....blames everyone and everything else!! Bet he'd take the credit IF there was a massive profit though!!!