From an historical point of view you are of course correct and one should always consider history before re inventing the wheel
Norwegian are guilty of being naive in thinking that the B787 would be just like another B738 out of the box, fuel it up and off you go and had this company been a stand alone company it would have been bust by now, even as part of the Norwegian group it has negatively impacted the bottom line, attracted a lot of bad press and diverted management resource away from the bread and butter operation.
Will it work? well it appears to be doing so in Scandinavia despite the bad press, the UK market hasn't had anything like the press coverage on Norwegian that it has in it traditional home market.
The first long haul flight from LGW is on the 2nd of July to LAX, with JFK on the 3rd and FLL on the 4th and they now have 6 B787 in service with only !! 5 needed every day.
I'm told they don't need actually need the DoT approval to start these services and can operate up to 2016?? the DoT would have to find that they are not a European airline for the purposes of open skies, an Irish AOC says they are....
Personally i don't think they'll have any problem filling the aircraft, making money will be a bigger challenge of course.
Lets revisit this in a months time
