Most American tourists do Europe in a fortnight. Fly to London - Paris - Rome - Venice - Amsterdam - back to US. Not likely to want to see the Stockport hat museum, or the great wall of Piccadilly Gardens. If there is any marketing budget, I suspect it's being targeted east, where most of the inbound VFR tourist & business is likely to be generated. More so, if they - UK GOV-sorted out the China visa nonsense & costs.3