Marketing an airport is kind of weak. What strikes me is how bad the North is at marketing its tourist and other assets relative to Scotland, Ireland and the South. You would think there ought to be a big market for the people who have done the London-Oxford-Stratford circuit and would like to do more. Then flying conveniently direct from half a dozen US gateways can be part of a bigger story. I suspect everyone in the US has heard of London but beyond that, a lot have only the vaguest idea of the geography, let alone the cultural and scenic assets.