What on earth are you going on about Skippy?
Who mentioned "Victory", "connecting over "London", "Little Red " ?
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I'll clarify in simple terms for the hard of understanding !
If a food manufacturer brings out a new product they have to have a vehicle to sell it, they could use direct sell via the internet or more likely a retailer like ASDA TESCO.
That retailer therefore has a vested interest in "promoting" and "marketing" the product as they need to make a margin to cover costs and make a profit.
If you walk into ASDA you might see something called "advertising", it can cost money BUT cunningly using the internet and using Facebook, Twitter, Email you can also do this for free !
It's a great way to tell your audience what you are doing and how you can provide them with a service that they "may" want !
They could of course leave it to the manufacturer but hey its that "vested interest" again !
Manchester Airport provide the infastructure to sell their services, they make money on landing fees BUT as has been well documented they make more money from what might be described as peripheral activity which is now at the core of their business plan. Therefore in My World it makes perfect sense to promote what the airlines have to offer as potentially Man Airport will ultimately benefit indirectly from the indirect profits of higher footfall !
If therefore AA/USAir start a flight from a new City in the US, by all means use the local mouthpiece that you have been using for 30 years to tell the locals what's going on, BUT use other "free" marketing tools to extol the virtues of using your product over the opposition !
I'll simplify further.
If a businessperson in North Carolina is wishing to export a product and sees that there is a major tradeshow representing his product on in Manchester or indeed The North Of England, will he book a ticket via Heathrow because he assumes "Englondon" or "LondonLand" has only one airport ?
Will he choose price ?
Will he choose frequency ?
OR indeed due to lack of knowledge maybe he doesn't even know that we even have a direct flight !
At least he is aware that said service exists if he has.......
Read the Charlotte Observer
Watched the local TV affiliate WSOC Business round up
OR Dealt with his local trade association
He may even be a follower of those media outlets and local business chamber on facebook, twitter etc etc
This does of course assume "somebody" issues a press release to a targeted audience in the Charlotte OR North Carolina region to let somebody "over there" know reinforcing same with regular updates.
At least then our Amercan friend (fully armed, so to speak) can decide exactly what he wants to do...
A direct flight to Manchester ?
OR
if he so wishes in a free democratic country a flight to Heathrow and a connection via little Red !
Touche