Because it is outsourced to the airline, the airfield is in effect a medium.
Blimey Skippy don't ever decide to go into business, your margin will be dead in a week !
OK so why bother going b***s out to promote Hong Kong when Cathay announced ?
Why bother having all the blurb for "certain" destinations on the web site but not others ?
I fail to see the difference of promoting one route over another especially if it's a new route !
Asda, Tesco etc all provide mediums for others to sell their goods, OK they may purchase and sell on BUT if MAG make money on the airline landing fee OR a passenger parking or buying an item in the airport it is in their best interests to promote.