I don't get it, at times it remains sporadic. fragmented, inconsistent !
Because it is outsourced to the airline, the airfield is in effect a medium.
Saudi needs a mega heavy push to relevant communities in the Golden Circle, Birmingham, Humberside, South Yorkshire and Lancashire, hope also MAG do their bit.
Genuinely as I don't get it, are they getting the wealthy or are they getting the South Asian VFR market, or a good pile of both?