There is a game of semantics going on here.
1.Far East could be defined as China/Japan/Korea and Taiwan
2.South East Asia - Malaysia/Singapore/Thailand and Indo China
3. Sub Continent - Pakistan/India/Bangladesh and those mountain handout like
Bhutan and Nepal.
4. Middle East - the desert !
Press releases all crafted too say first scheduled direct nonstop (Point 1 above) ....
They know what they saying !