I notice he has painted on the side of some of his a/c :
'More experience than our name suggests' !
Makes me smile whenever I taxi past them .....
You got to hand it to the chap, he built up the airline himself against all odds from emense competion from a nationalized airline .......
Try reading his autobiography ..... he is not just a chap in a woolly jumper ! (Not that he will need that in Baghdad !).