Indeed, but their business model has recently changed to try and differentiate themselves from their competition. So I thought it an amusing conincidence that two very different companies show us that there is very little left to play with.
It occurs to me that we now have four main categories:
- Legacy carriers still trying to do it all
- Legacy carriers trying to charge where they can
- Low cost carriers trying to upscale what they charge for
- Ultra low cost carriers trying to downscale everything
Some carriers will cover more than one category, depending on their Long / Medium / Short haul / and mixed ops.