I too work for the great and good (??) Q.
The one advantage is that it's very eay to find in an alphabetical list!
The recent big push on 'brand awareness' was fatally flawed on 2 counts:[list=1][*]It failed to tell anyone how to pronounce the name[*]It came 18 months after the company was formed, so kind of lost impact[/list=1]
The only problem is finding it in a telephone directory. After 18 months of existence of Q, I was amazed to find that our site (a small one, employing 5 staff) was the only site listed under 'QinetiQ' in Scotland, which meant that anyone aking for the Q word in Scotland got directed to us (rather than the correct one of 14 sites!). I then had to take on the task of getting the directory entries amended for all the other sites who were still listed as 'DERA', 'DRA', 'MoD', 'Royal Navy' and various other identities. We still get directory enquiries for other sites of QinetiQ, but I now just direct them to the central Farnborough enquiry number.
[Sorry, BRL, for the thread hijack re:Q - PM me your address and I'll send you a free box of 'Q' mint breath fresheners!!!]
