Sealink, one of 3 standard replies when people asked about my work:
1) There's an airport at Dundee?
2) Oh, that's just the wee planes then? (Tayside)
3) You go to London then?
Nobody - and I mean nobody - that I spoke to outside Dundee was aware of the Birmingham and Belfast services. A lot of effort was made by the crews to publicise the routes (Leuchars Airshows, local banners etc.) but nothing was done outside Dundee i.e. Perth, Forfar, Arbroath, St Andrews etc. Numbers were steadily increasing before the routes were axed, however pressing needs for airframes elsewhere probably tipped the balance.
Many things have changed since then. Given the will, there is a way.