ALL
Is there anybody on here with a firm grasp of airport/airline route operations ?
Given their pre disposition to sensible discussion Skippy/ Suzeman/ LAX come to mind.
I'm curious if you were head of Marketing how would you go about maximising publicisity for the new SAUDIA service out of Manchester.
In the teeth of better connections / frequency / and even aircraft type if we include A380 and with competition fierce re MEBs, how would an airline with much narrower USPs than the opposition best go about publicising such a route ?
In terms of Press Release there must be considerable opportunities to mine ?
Regional Chambers Of Commerce in both Countries
Expat Community
Trade Forums
Religious Forums (Pilgrim visits to Mecca MUST surely provide opportunities?
Freight Agents
Major exporters to the target destination eg BAe
Travel Agencies
MAG website
Airline Route Portals
etc
Where might those tasked with making the route more widely known target resources to maximise publicity and in what format ?
Also should MAG leave this entirely to the airline as has been mentioned in some quarters or simply leave them, the airline to sink or swim ?
Ps Skippy, I will fall on my sword re that BA747 !