Tiny bit spotter yeah
Rhymes with "pants on fire".
The Eastern schedules were pretty business friendly and the aircraft was a Jetstream 41. When the introductory pricing offer from LCY expired the charges went up and losses were too much to bear.
BA need to keep enough of the point to point traffic via LHR to keep the frequency up to keep connections viable to long haul. If traffic falls, any dilution of that point to point traffic (to a new LCY service) may impact numbers and further reduce frequency and make connections less attractive.
Careful what you wish for.