Clunck
I don't often say this to you but.....I agree with you.....
I would love to see ALL the airlines, charities, Make a wish etc...highlighted at this time of year....shame that it isn't....but sometimes all it takes is that "well placed" ad....or shared facebook page...or casual aside from an employee to the media etc etc.
I saw the Westjet campaign on a friends facebook status which had been shared from elsewhere...so just shows how the story can spread.
We get told in advance in YYZ terminal which aircraft are the special flights (Make a wish, Santa flight etc). It does give a nice feeling helping them on their way.