Married a Canuck, yes its shewd advertising OK, but I think Transat with their flight this week for terminally sick kids, Air Canada flying kids in the same terrible predicement to Disney World each year {all serviced and flown by staff "Pro Bono" by the way ,fuel at cost, all funds raised by employees} get my vote and buisines, by the way, how come the Air Canadas free Christmas luggage give away doesnt get a mention? After all it just took place at the airport where you are located .Regardless of our individual views, Merry Christmas to all !