Up
From the Jerusalem Post:
"El Al on Tuesday announced the launch of its own low-cost carrier Up, which will begin flying to five European destinations as of March 30.
The carrier will offer up to 11 weekly flights to and from Tel Aviv and Berlin, Prague, Kiev and Budapest, and up to 6 weekly Larnaca flights. The former three will be priced starting at $99 each way, and the latter two starting at $69."
So not Luton, then.