They will get you paying for private mailboxes, thereby contributing to the Dubai Inc money merry-go-round as well as cutting down on EK staff costs at the same time.
The good news is they will keep the mail centre and the laundry at opposite ends of the building so our fat pilots wil be able to work their BMI down by being made to walk the full length of the place twice.
And it pisses off and inconveniences the pilots, another general objective, so they kill several birds with one stone.