Seem to be missing an opportunity here. I'm not going to drive a couple of hours to Birmingham to fly to Birmingham, regardless of what else is involved.
The trips to Gibraltar and Milan were great and I'd do similar again, but not this.
Stick it on a regular schedule to Nice or Venice (where ever you can do a day return, even if it's only one way and the return is on a narrow body) - that's what'll be of interest, get bums on seats, nice photo opportunities, nice magazine articles and all round good
PR for Monarch.