It's a really bad idea for Luton to try to one-up against Edinburgh in the monthly stats - it leads to management thinking only about the short term and neglecting the more strategic issues. The only time it's worth considering, is perhaps if there's an Xmas party and someone wants to come in fancy dress as the Edinburgh bogeyman for everyone to say "Boo ! Hiss !"
A good, forward thinking, business plan will work wonders instead.