What is the market they are aiming for ? Except for some Australian mining or emergency services I'm not too clear about it ?!
The company I currently fly for here in West Africa would buy one today if it was available now at the price and specs they announce.
Nothing currently on the market comes even close - single pilot, STOL-ish, rough strips, cargo door for emergency spares delivery or occasional stretcher, smart enough for occasional exec transport, range for occasional single-stop trips to Europe and ME.