Following on from comments above on the decline in QF Intl in terms of loads etc
...Here's a graph showing the rise of Jetstar and the decline of QF Intl in terms of numbers of passengers carried by operating segment within the Qantas 'group' (but excluding QantasLink) back to 2004/05. [Numbers from Qantas databook, financial reports etc.]
You can see the decline in QF Intl. QF Domestic is relatively static (despite a growing domestic market) and all Jetstar units show growth albeit from a zero base - helped along by the parent's balance sheet.
Depends where you sit in the Qantas Group as to how you feel about it!.
This is purely a pax number snapshot and doesn't show yield, profitability etc. The incentive plans for managers are probably not interested in pax numbers alone because airlines are a yield play - it's as much about the price that is paid for the ticket as the number of tickets sold - but in simple terms the more passengers you carry the better chance you have of turning a profit.
http://s22.postimg.org/v0eh0l18x/Pax...ng_Segment.png