I'm only a passenger.
"The intelligent mis-use of aeroplanes" used to be CX-speak for using bigger aircraft than other people would have considered for a given route. It worked extremely well, along with "All CX planes are tarts" (they sleep away from home) and "the only frequency is daily, to pay for the spare engine".
I don't doubt that CX can provide a superior premium travel experience and yield-manage the back of the bus - that has been CX's essential management trick for a long time.
I very much hope to see a big CX order for 380s; if no such order is forthcoming many pax, like me, will conclude that CX management are not what they used to be and have bottled it.