Ad content has been a contentious issue on PPRuNe over the past year or two. Pop-ups were (in my view justifiably) condemned, and there are always those who, for their own reasons, disagree with EJ et-al being thrown at them from the top of the page.
I suppose a balance has to be made, and as long as Danny, Mik and the mods keep this site running as well as it does, surely we should not be too critical as to the ad content.
... but that ad irritates the hell out of me too.
Tim