A friend of mine, a very successful businessman in a non-aviation field, recently asked me what I considered a very good question.
He said if he had started a partnership with someone else in his field, the last thing he would do is move his prime business into his partner's market. Instead he would look to use the partnership to expand, with the joint resources of his partner, into new markets.
His question? Why then does Qantas solely operate to Europe via Emirates Dubai hub, when the Qantas/Emirates partnership already has that market well and truly covered? Why not use their joint resources to expand Australia to various European ports via other markets?
The question arose as he can no longer fly on a Qantas aircraft from Brisbane to Europe; something he used to do almost once/month in 1st Class where available.
The equality of the Qantas/Emirates partnership also rated a mention.
