They are branded Virgin Atlantic, it's on giant letters on all four aircraft. I don't think branding is the problem, indeed Little Red is a decent enough moniker. We all knew Shuttle was BA domestic and Diamond Service was Midland, Virgin's prblems here go much deeper.
In other news, the bearded billionaire is off into tax exile. He's selling the London home and moving to his own wee private island full time. If this allows VS to be more focussed commercially then it might be a turning point.