Steady there. Just asking.
Many of the key players are pretty open-book (such as a well-furnished linkedin page or similar). Sam Willenbacher: not seen.
(And yes, I know it's a business. I have had CivSAR aircraft hovering over me many times during the last 25 years. Industrially, I have signed-off a few invoices for helicopters so that gives one a firm idea of the business angle.)