MFM?
So you have an airport and a government that is protective of the flag carrier ans so called 5-star "national champion".
And 20 mins away you have a completely underused airport with no visa probs at Macau. The monopoly ends in 2019, and the bridge will be up. It just needs the Macau government to show some will to broaden the aviation market.
Viva Macau and Max were created to boost the weak performance of Air Macau. So the writing is on the wall. Macau wants more air travel.
My money's on nothing in HK, and at least one LCC in Macau in 2019.... Jetstar or Air Asia? We'll just have to wait...