All very true but abstract though. What would Norwegian bring to the table that's revolutionary like Apple? 787? No, they're going to be very common. Customer service? Only whilst the company is smallish, big expansion and a willingness to pay staff peanuts won't help. Low fares? Still widely available as BA/AA v VS v United is not the cartel of days past. Frequency? No. Market presence? Zero
Am not being contrary for sheer bloody mindedness, I'm just wondering what differential you see them having in a Steve Jobs like manner. I see them as a succesful niche in the TOM/TCX/VS/BA leisure market, others see them as more legacy.
The main one seems to be cost where they use the Ryanair model of making sure they don't employ "expensive" experienced, local flight deck crew. Even the long haul operation is a hived off shell company. Much cheapness?
Last edited by Skipness One Echo; 14th Sep 2013 at 09:36.