Being scared straight from the heart? Its time folks.
Jetstar HK CEO Pansy Ho said she was excited about the opportunities Jetstar Hong Kong will bring for local residents, businesses and the tourism industry.
" I am passionate about establishing Hong Kong's truly local LCC and delivering low fares for this region," she said in a statement. "The airline will open up travel opportunities and bring great economic benefits to Hong Kong."
However, Jetstar HK is likely to be pipped at the post by Hong Kong Express, also 25 percent owned by Shun Tak, which will be rebranded and launched as a budget airline in October.
A sister to Hong Kong Airlines, Hong Kong Express is majority owned by China's Hainan Airlines Group, Hong Kong Express has been flying out of Hong Kong as a regional operator since 2006.
Jetstar HK says research shows eight out of 10 Hong Kong residents would welcome more low-cost carriers in Hong Kong, where the fledgling sector still accounts for just six percent of flights at Hong Kong International Airport.
It expects to contribute up to HK$8 billion annually to the Hong Kong economy when fully operational and employ 600 people by the time it grows to 18 aircraft.
A better economy for the city or allow a monopoly? What do you think will the government choose? Locals have spoken!