On their homepage
https://bristowsar.com/ Bristow are claiming that they are 'the leading provider of search and rescue services in the UK'. How have they managed to reach these heights in just six weeks of GapSAR and what is the yardstick by which they are measuring their excellence?
Elsewhere they claim to have 'enormous respect for the service that our military colleagues have provided over the last 70 years of UK Search and Rescue'. Perhaps they could show some of that respect by dropping the claim that they already exceed their capabilities.