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Old 8th Jul 2013, 11:43
  #10 (permalink)  
The_Pink_Panther
 
Join Date: Jun 2013
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Not saying do or don't, just that cars are already being done.

The cars side of what you're proposing is already being done – heavily. Check the back of car magazines and you’ll see a wide range from classics to super cars offering track experiences, organised weekend events, and every combination you can think of.

If you’re going to link cars and planes, you’re assuming that an interest in one equals in interest in the other. It does for some, but not all. Technically hot air balloons are more linked to aircraft as they fly. It narrows you market further but you could look at “super car hire to and from flying”, but you’ve still got all the previously mentioned woes with flying. I can't help but think that if you've got a wider option of experiences, you could run the flying as a "loss leader" if the other experiences are profitable enough - I'm sure this was a challenge on The Apprentice...

To make your plan work, find out what your market actually wants, and what is already being offered. Get yourself a unique selling point, and don’t limit you options.
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