Sorry everybody, I'll bite.
"Outside of the RAF people who are unhappy change jobs."
Well really?! Many in the mil are caught in the pension trap. Consider that flying pay is reduced on PVR, and it becomes apparent that there are severe penalties if you want to "change jobs". Not many would knowingly choose to put their family under this financial stress, or would you tell yours to "grow a pair"?
The FRI is, in part, driven by market forces, and knowing DEP airline recruitment is starting again later this year, targeting high value individuals now should be a no brainer.
Consider that the STARTING salaries of most airlines mean many would not get a pay cut on transferring to civvy street; roster stability, no secondary duties to sap time with a resultant improvement in quality of life; how could anyone see that as attractive as being "in a team, achieving your full potential..."
If you think its about money alone, you're wrong. Its about quality of life.
Your "grow a pair" attitude merely identifies you as being completely out of touch.