So this is a change of focus from being a one stop airline for Europe going East to Asia going West to a proper world force airline looking at dominance?
They've already dented business for European legacies going East and to Africa and now they've planted their tanks firmly on the lawn of Europe - America. If they can offer their frequent fliers the same level of service going West then why not? This is *potentially* game changing as they could start to pick off the weaker Euro legacies one by one. 100+ A380s have to be deployed somewhere.