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Old 23rd Apr 2013, 16:55
  #2614 (permalink)  
Iver
 
Join Date: Jan 2008
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Don't forget another threat in the region for BA....
BA is certainly concerned about the likes of EK, EY and QR. But they also much watch their back closer to home: Turkish Airlines could be an even more powerful adversary given:
  • Significant access to 2nd and 3rd tier airports in the EU (8-9 cities in Germany alone vs. 3-4 for Emirates)
  • Huge new fleet with a bigger longhaul order on the way soon - could be more 777s or some new A380s/748s
  • A new airport planned including 5-6 runways to accomodate all of the potential growth
  • Intent on ultimately using 300-400 new or relatively new aircraft to serve 300 destinations worldwide (many of them nonstop with multiple frequencies for destinations within a certain radius) - how can BA or any other Euro legacy compete with that connectivity?
  • Fantastic geographic location - perfect gateway between East/West
Everyone talks about how BA is threatened by EK, EY and QR, but they need to look closer as well.
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