BA should never of moved as much away from LGW in the first place.
Come on simon you've been on the boards long enough to know LGW has never worked for BA outwith Beach Fleet long haul.
What is needed i think is a Longhaul flight ex LGW into an AA hub to offer some feed onward within the USA, perhaps its time to try a well timed JFK flight, well timed to allow connections at LGW and also at JFK, perhaps on a 3 class 772 ? at least this would also allow connecting traffic from places like JER and would not involve a trip around the M25
They've served LGW-JFK three times recently, all of which tanked as the least profitable of all LON-NYC flights each day. The LGW hub was a massive failure, each time BA moved a flight from LHR to LGW way too much premium traffic just stayed at LHR and flew with Other Airways PLC. American shifted all their flights out of LGW in 2008, they'd been there since the 1980s and still got out the minute they could get everything into LHR. LGW is just too close to LHR, I don't think anyone will take WW's threat seriously, he's just blowing off steam. If BA move traffic to LGW, where exactly do you think those LHR slots will go? Back into the pot for Delta or United to snap up? A wee gift for Emirates to go six daily to Dubai. That
*will* be a cold day in Hell IMHO.