Usual story. Pax book on Airline A (Air Mediterranee in this case), familiar sounding, HQ in France, brochure says Air Med, pictures of Air Med aircraft, etc. On the day plane painted up in their livery with nothing on the outside that implies otherwise (apart from an SX- reg), however it actually belongs to and is operated and crewed by Airline Y from bankrupt non-Francophone country Z. Tickets manage to hide this in minimalist legalese small print at bottom of page nnn, "CarrierReservesRightToOperateAlternateCarriersFlightsOperat edBy HermesYaddaYaddaYadda" (ah, this also being the name of a French luxury goods manufacturer, how convenient).
When the crunch comes, Air Med
PR swings into action, suddenly Hermes is the only name they write about, Hermes aircraft, Hermes flight, etc. Media just swallows all this despite what the big letters on the side of the aircraft sitting in the weeds may say.