And the very best of luck to them. Another one in the eye for all the Ppruners that said it would never get off the ground. London City was the route AW always wanted to operate but because of the high landing costs with an 18 seater it just didn't work, maybe the ATR would.
Surely though they should be carrying passengers between Plymouth and Swansea/Cardiff or even better still why not operate Swansea to Newquay and pick up the BA routes to London?