I guess the point is to get long-haul passengers to LHR so they have access to the big red product (or other Skyteam or Star Alliance code-sharing partners). Can't see how Little Red can seriously compete on the domestic market with the low frequencies offered compared to BA (some people are even suggesting that the whole thing is a just a three year long slow-warming exercise to keep the slots long enough so that they can be used for long-haul services).
Besides that, I don't see while the short feeder flight must be the re-invention of short-haul traffic as VS probably sees any P2P-customers just as a nice add-on that contributes to the fixed costs. It appears as if many expected Little Red to be Virgin America Mk. II, however, Virgin America is a totally different concept for a different market that must differentiate itself from the competition through its product.
Last edited by virginblue; 3rd Mar 2013 at 15:44.