Aer Lingus brought nothing new to the market, NAS have free Wifi, free cartoons & movies on board, sky interior means big bins, and allocated seating, a website that is transparent in a way only legacy carriers come close to & you can through book to destinations that require a stop at OSL/CPH/ARN/HEL so if you need to get some where obscure that's of the normal radar you can and it all adds volume.
Brand awareness is of course low, but the days of billboard and TV advertising are over, any route search out of London brings up Norwegian banner adds & you can't miss the aircraft with DCR nose can you?
On time performance is way above either BA or Monarch and NAS cost base is much lower than either.
I think we can all agree that brand awareness is the challenge and they are not adding massive of capacity to the med routes, but the world is changing there are an awful lot of English on the Nordic routes and the product is well known in LPA & TFS
I have flown with MON EZY & BA out LGW in the past 6 months, EZY are the best for on time, but it can be a scrum,BA have suffered with poor staff attitude on the ground due to contracting out and Monarch well where do you start? They still operate like a charter airline and what's a few hours delay between friends
Last edited by LNIDA; 19th Feb 2013 at 22:09.