Norwegian may well be this years Aer Lingus, they have as much brand recognition in the markets they're entering. btw Norwegian's codes are DY or NAX.....
What do you mean raise their game? They have Avios, lounge access and free drink and snack. Older B734s are being replaced by newer A319s. It's not a bad product to take to market.
People will choose Thomson, Monarch, easyJet or BA before Norwegian even crosses their mind. I have yet to see any form of advertising for this new venture at the London end.
Last edited by Skipness One Echo; 19th Feb 2013 at 18:24.