NL, thank you.
The US also places much store on 'personality' of the month etc with photos etc. It extends to US firms in other countries too such as McDonalds (I think). It is not always accepted as seriously however. In Geilenkirchen, in billeting I think it was, there was a room with framed photos of employee (or whatever) of the month around the room. Each and everyone was of the same Lieutenant, female naturally, so I think someone was having a joke.