Whilst I wish LBA the best of luck with the 777 operation, I can't help thinking will PIA make any money out of this operation. We know that the airline is govt funded, but surely there are bean counters who will one day say 'enough is enough' if this aircraft is allowed to run half empty.
Having flown PIA many times I found that very few Europeans travel to Pakistan purely because of the problems there. Hardly a tourist hot spot unlike India. Even if PIA were to organise an aggressive marketing campaign for the route all it will do is water down the MAN-ISB route.