In the case of the almost new Kingfisher ATR, airspeed was way above Vref:
Talking to some local pilots there, many add the full gust factor to Vapp; others even add the full gust factor
plus the wind speed to Vapp and Vref.
Results of misunderstanding or ignoring Vref are shown in the pictures.
I just happened to land a few minutes earlier and was on the ramp when this happened in 2009 (RWY 27A LDA = 5587 ft.)
NB: they did NOT re-paint it, they just removed the engines and the airframe remained in the runway object-free area (ROFA) for months.