Snowball
Having grown up in Perth in the 70's & 80's has left me with a better idea than most of the anti competitive price gouging of the Australian public by the two established domestic incumbents at the time. It says a lot that it was cheaper by far at the time to go to Bali ex Perth than to visit friends and family on the east coast.
However, I digress, QF and AN have NEVER pretended to be anything other than what they are (were), full service airlines with a full service fare structure. DJ, on the other hand, have managed to get away with fooling the Australian public that they are still a low fare operation. Low cost does not mean low fare!
Further to this, the likes of Branson, Godfrey and Corrigan are making huge profits from the sweat of their less well paid staff, who they seem to have successfully distracted with some crap about going after the big boys and making the air fare.
AO - lower cost base, full service y/c
DJ - lowest cost base, no service circus